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Case studies

Selected builds.

Real systems for service businesses: lead tracking, CRM setup and follow-up workflows. Each one shows the problem, what I built and how it works. Client names are kept private.

Lead-quality tracking for a multi-state law firm — illustration
Law firm · GHL + Meta CAPI + Clio

Lead-quality tracking for a multi-state law firm

Funnels that track drop-offs, Meta Conversions API, comment-to-DM and sequences that stop the moment a consult is booked.
Example build
A CRM foundation that follows up for you — illustration
Service business · GHL CRM setup

A CRM foundation that follows up for you

Sub-account, pipeline, booking and speed-to-lead follow-ups, set up so no enquiry waits on a human.
Example build
Form to follow-up: one workflow, explained — illustration
Workflow demo · GHL automation

Form to follow-up: one workflow, explained

A form-triggered SMS and email workflow, broken down step by step so you can see exactly how it runs.
Example build
One CRM for six revenue streams — illustration
Creator business · GHL CRM + Skool + AI

One CRM for six revenue streams: a creator-led recovery platform

A website, three pipelines and approval-based AI outreach for a recovery creator with 70k followers: speaking, sponsorships, affiliates and a paid community in one GoHighLevel system.
Example build
Aesthetic consultation funnel and coaching mini website concept designs
Funnels · GHL pages + calendars

Two GoHighLevel funnels: an aesthetic consultation page and a coaching one-page site

A calm consultation funnel for an aesthetic clinic and a one-page coaching site with offers, a book and an embedded strategy-call calendar, built natively in GoHighLevel and fully editable.
Example build

Client details anonymised. Example builds are labelled.

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