We manage Google Ads and Meta Ads for small and mid-market businesses that want to see, in plain numbers, whether the spend is working — and want a partner honest enough to say when it isn’t.
Most of our paid work is split across three platforms. Google Search Ads for businesses with active demand. Meta Ads for businesses that need to create demand. And small amounts of LinkedIn Ads for B2B engagements where the buyer lives there. We do not chase every new platform that opens for ads.
Google Ads is where we have the most depth. Search campaigns, Performance Max where it makes sense, Shopping for businesses with a catalogue, and remarketing for the ones with a long consideration window. The setup is boring on purpose: clean campaign structure, tight ad groups, sensible audiences, no automation we cannot understand.
Meta Ads — Facebook and Instagram — is where most of the creative work happens. We work with you on three to five concepts per cycle, test them honestly, and kill what is not working faster than most agencies do. Brand voice runs through every variation, so even the losing tests do not embarrass you.
We do not currently manage TikTok Ads, YouTube Ads at scale, or programmatic display. If the right campaign for you lives somewhere we do not specialise, we will tell you that on the discovery call and recommend a partner who does.
Most ad reporting is theatre. Ours is a one-page document a busy founder can read in three minutes.
Every paid client gets the same monthly report. One page. Plain language. Six numbers we believe actually matter: total spend, qualified conversions, cost per conversion, return on ad spend where it can be calculated honestly, the channel breakdown, and a comparison against the previous period.
Underneath the numbers, three short paragraphs. What we changed this month. What worked. What did not work, and what we are going to do about it. No screenshots of dashboards designed to look impressive. No “reach” or “impressions” headlines. Those are easy to buy.
Once a quarter, we send a longer review with strategy adjustments and budget recommendations for the next quarter. If the numbers say to spend less, the report says to spend less. We treat your media budget the way we would treat our own.
There are three situations where we will recommend pausing your ad spend — and we have made these calls before.
First, when the cost per qualified conversion has been above your customer lifetime value for two months and the trend is not improving. Second, when your landing page or offer is the bottleneck, not the ads, and more spend will only buy more visitors who leave. Third, when seasonality means you are bidding against your own busy season — and the spend produces less ROI than it would in three months.
In all three cases, the right move is to stop, fix the underlying problem, and restart. We have made this recommendation enough times that it is part of how we work.
If you already have Google Ads running, the lowest-risk way to evaluate us is to ask for an audit of your existing account. We will review your campaign structure, conversion tracking, audience setup, and creative — and send you a written report with the three changes that would move the most needle first. Fixed fee, no obligation to continue beyond that.
For Google Ads, we recommend a minimum of USD 800 per month in media spend — below that, there is rarely enough data to make confident decisions. For Meta Ads, USD 600 per month is workable. Our management fee sits on top of media spend, with clear separation in the report.
Either. Many of our clients run one platform first, prove it works, and add the second after three to six months. Running both from day one is fine if the budget supports it, but doubling up early often dilutes the data faster than it grows the business.
Qualified conversions, cost per qualified conversion, and where possible return on ad spend. We try to avoid measuring against “leads” as a category, because most lead-counting systems quietly include garbage. If your sales team is not happy with the quality, the campaign is not succeeding.
Yes. After the first month, the engagement is month-to-month with no notice period required. We ask for a written cancellation by the 25th to make the handover clean, but there is no penalty or fixed-term contract. We earn the next month each month.
Request a free Google Ads audit. We will review your account, send a written report inside five working days, and meet on Zoom to walk you through what we would change first.